Vol. 5 (2023)
Published March 20, 2023
As of now, DBS Business Review (DBR) is no longer open for submissions and will be formally changing its name to DBS Applied Research and Theory.
Previous issues of the DBS Business Review (DBR) will continue to be accessible through this website.
Visit our website to read the full announcement.
Full IssueVolume 5
The effects of brand equity on millennials’ purchase decision for sports nutrition products in Ireland
DBS Business Review is an open access, annual academic journal published by Dublin Business School.The journal is a cross institutional, international endeavour which features peer reviewed articles from a range of academic contributors including undergraduate and postgraduate students alongside faculty, submitted from across the sector